Marketing tips

Want to improve your own marketing? Quality DIY marketing and PR advice.

Why every entrepreneur needs to be a marketeer

“Design integrity, quality, that’s number one. But the visual environment is also important,” said fashion designer Alexander Wang. In The Guardian’s fashion issue, writer Jess Cartner-Morely asked him how he can charge top dollar for an informal brand (his latest … Continue reading

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Design is good, do business by doing good

Over on www.businessbiscuit.com I’ve written a couple of articles: Why design is important (it is) and how to work with a designer. “It makes you frickin’ angry, doesn’t it?” A report on successful, passionately ethical business women at the International … Continue reading

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Saucy sketches make £1,000 at Cotswold auction

A collection of original sketches by the ‘king of the saucy postcard’ made in excess of £1,000 at an antiques auction in Cirencester last week.

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Digital news as popular as newspapers for first time, new report suggests

If you’re engaging with your customers through PR or online advertising, this is going to be interesting to you: Consuming news on websites or apps is now as popular as reading newspapers, according to new research published by media regulator … Continue reading

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Want great exposure? Publish your own newspaper!

We’ve been working with motor dealer Pebley Beach for six months now, and during that time we’ve generated tonnes of press. And after the company was crowned Wiltshire Business of the Year, we decided to do something a bit special … Continue reading

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Show you know your onions with a case study

Well-written case studies can be a real boon to your website or marketing print arsenal – they show you know your onions, and demonstrate your skill set to potential clients. Recently we wrote this case study for business coach Nigel … Continue reading

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How a basic marketing mistake led to one of the sweetest traditions of Christmas

‘NORAD Tracks Santa’ sees the air defence agency entertaining kids every Christmas Eve. But the birth of this unusual service was down to a marketing mistake. In December 1955 the Colorado Springs branch of department store Sears had a new … Continue reading

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What do Birgitte Nyborg and Beyoncé have in common?

The quick answer is they’ve done something daring, dynamic and audacious to get ahead of the competition. But here’s the detailed answer:

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Social Seminars will help businesses get to grips with social media

A series of free workshops aims to give Wiltshire businesses and organisations a better understanding of social media. The informal courses will be led by social media entrepreneur Marcus Lilley, whose Marlborough-based firm, FutrSocial, helps people across the UK get … Continue reading

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Think before you post

When I came into journalism in 1992, the local newspaper industry was just about dragging itself into the electronic age, with a clunky PC on most desks. Back then, the line between journalists and audience was clear: we reported; you … Continue reading

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