Why every entrepreneur needs to be a marketeer

“Design integrity, quality, that’s number one. But the visual environment is also important,” said fashion designer Alexander Wang.

In The Guardian’s fashion issue, writer Jess Cartner-Morely asked him how he can charge top dollar for an informal brand (his latest sporty-looking collection was inspired by trainer footwear). And he responds as above – it looks good, it feels like quality and a lot of attention is paid to store design and display.

Wang shows that he’s not just a snappy dresser or knows how to draw. The reason he’s a ‘top flight’ designer is because he knows who he is designing for. Continue reading

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Design is good, do business by doing good

Over on www.businessbiscuit.com I’ve written a couple of articles:

Why design is important (it is) and how to work with a designer.

“It makes you frickin’ angry, doesn’t it?” A report on successful, passionately ethical business women at the International Women’s Day 2015 conference for Wiltshire Women in Business.

Enjoy!

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Selected antiques auction will be a right royal affair

An antiques auction in the Cotswolds’ famous ‘royal triangle’ will be a right royal affair, with monarchy-related antiques spanning the centuries going under the hammer.

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Pebley Beach wins motor industry ‘Oscar’ for aftersales service

Louise Minchin from BBC Breakfast with Dominic Threlfall and James Goodall of Enterprise Rent-a-Car

Louise Minchin from BBC Breakfast with Dominic Threlfall and James Goodall of Enterprise Rent-a-Car

Swindon motor dealer Pebley Beach has come away from the prestigious AM Awards – the Oscars of the motor industry – with a top award for customer service.

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House makes £38,000 over estimate at Cotswold property auction

A CIRENCESTER house with a guide price of £200,000 sold for £38,000 over its estimate at a nail-biting property auction in the Cotswolds last week.

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The eyes have it – Reggie Kray’s sinister sketches go under the hammer

SINISTER drawings by the gangster Reggie Kray are among the lots going under the hammer at an antiques auction in the Cotswolds next week. Continue reading

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Reggie Kray’s Rocky Marciano boxing glove punches above its weight

A boxing glove presented to gangster Reggie Kray by Rocky Marciano

A boxing glove presented to gangster Reggie Kray by Rocky Marciano

A boxing glove presented to gangster Reggie Kray by undefeated heavyweight boxing champion Rocky Marciano punched well above its weight at a sale of sporting antiques in the Cotswolds last week.

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Cotswolds’ future business leaders network at new event

The Cotswolds’ future business leaders networked and taxed their brains at a networking event in Cirencester last week. Continue reading

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Pebley Beach drives boys dance initiative

Pebley Beach MD Dominic Threlfall supports a human pyramid with boys from Stereotype dance class

Pebley Beach MD Dominic Threlfall supports a human pyramid with boys from Stereotype dance class

Young lads are discovering dance through a new partnership between Swindon Dance and local company Pebley Beach.

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Sarcasm gets the red card at Pebley Beach

Showing sarcasm the red card: Robert Peart, Dominic Threlfall, Catherine Tippet, Sean Quirk and Bilal Uddin

Showing sarcasm the red card: Robert Peart, Dominic Threlfall, Catherine Tippet, Sean Quirk and Bilal Uddin

Sarcasm, cheap shots, and swearing are all being given the red card at Swindon motor dealer Pebley Beach, as staff are asked to think about the way they interact with each other.

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