Arts marketing and PR

Perhaps you want to attract more people, or launch a new show? Or wonder how you can get more young people (or old, or in between) involved in what you do? Maybe you need to attract more public funding or local community support?

Perhaps it’s time to focus on your marketing.

Agent Louisa Davison has worked in arts marketing for over ten years.

Previous experience and clients include Cheltenham Festivals, The Corn Exchange (Newbury) Trust, Swindon Borough Council Arts Services and Kennet Valley Arts Trust. She loves working with visual arts, theatre, comedy, family arts, contemporary music, dance and community arts.

Her current project is co-founding and organising arts co-operative We Love Marlborough.

How it works

Agent Louisa can:

• Offer PR – campaign planning, story writing and photography
• Help devise a marketing plan
• Help plan and work on a campaign for a special event
• Help ‘reimagine’ edit and design a new brochure
• Help evaluate a project
• Compile and mail online and offline questionnaires
• Help your marketing to be more eco-friendly
• Give marketing talks and workshops

Give Louisa call to find out more.

Arts for Us

Agent Louisa can help your organisation become more involved with the community. This can help organisational profile, grant funding and add a new dimension to what you already do. This could be attracting a new audience, working with schools and responding to research, which suggests new avenues to explore. Agent Louisa is particularly experienced with projects working with ages 7-21 and over 60s.

For help in the Marlborough area, Agent Louisa would do this as part of We Love Marlborough.

Opinions Matter to Us

For businesses with many audience members or customers, questionnaires are brilliant at testing general opinion and giving pointers on more in depth research (such as focus groups).

Agent Louisa can offer extremely low cost online questionnaire evaluation:
just £300 per campaign (with supplied questions), which includes emailing to a supplied list and a short report and analysis.

She can help tease out what your customers think of your organisation and what you offer, with a bespoke questionnaire after consultation with you.
Bespoke questionnaires start from £600.

If you have customers who don’t have email – or you want to collect more emails – Agent Louisa also can devise and manage postal questionnaire campaigns.

Arts Go Green aims to offer free, impartial advice for arts organisations to help them become more eco-friendly.