Planning

Marketing is nothing without well-thought out, flexible planning. The most effective marketing is to start from the business aims or your existing marketing plans rather than, for example, the PR or advertising.

Secret Agent Marketing has planned and implemented business, marketing and promotional plans for business, the arts and social enterprises, both for the organisations themselves and for specific products and services.

We’d love to show you the types of plans we’ve created but, as you can understand, the organisations would prefer they remained confidential...

Agent Murray was founder and managing director of Marlborough-based internet and catalogue retailer Urchin.  An MBA with 15 years experience of increasing shareholder value in small and medium-sized businesses, Murray brings particular expertise in business development and strategic planning for start-ups and growing businesses.

See also: Research and marketing (below).