Tag Archives: expert

Be positive in your marketing

Negative marketing rarely works. To use a negative message you really have to know your stuff – be an expert in the rules to break them. I had a conversation today with a friend who was organising a flash mob … Continue reading

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Become great at your own marketing

It’s why a lot of people have signed up to our news list. And we’re happy to share tips and advice on this blog and give away free guides. But nothing beats a bit of real life learning, and the … Continue reading

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Who made you the bloomin’ expert?

My name’s Pete, and I’m an expert. I’m hired to write positive news stories about businesses like yours, and when those articles appear in the press my clients look at me with a combination of admiration and stunned disbelief. To … Continue reading

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