Tag Archives: marketing advice

How a basic marketing mistake led to one of the sweetest traditions of Christmas

‘NORAD Tracks Santa’ sees the air defence agency entertaining kids every Christmas Eve. But the birth of this unusual service was down to a marketing mistake. In December 1955 the Colorado Springs branch of department store Sears had a new … Continue reading

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What do Birgitte Nyborg and Beyoncé have in common?

The quick answer is they’ve done something daring, dynamic and audacious to get ahead of the competition. But here’s the detailed answer:

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Galleries – drop the jargon

Art text can often leave audiences scratching their heads and wondering what the blazes they mean. The Independent ran an article (Why it’s time for galleries to drop the jargon) a couple of weeks ago about tongue-twisting but often repetitively … Continue reading

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Be positive in your marketing

Negative marketing rarely works. To use a negative message you really have to know your stuff – be an expert in the rules to break them. I had a conversation today with a friend who was organising a flash mob … Continue reading

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Here’s my card…

Be honest, what do you do with the dozens (hundreds?) of business cards you receive in a year? Become a customer? Bin them? Put them in a box? Or do something constructive with them (by which I do not mean … Continue reading

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