Tag Archives: Marketing tips

How a basic marketing mistake led to one of the sweetest traditions of Christmas

‘NORAD Tracks Santa’ sees the air defence agency entertaining kids every Christmas Eve. But the birth of this unusual service was down to a marketing mistake. In December 1955 the Colorado Springs branch of department store Sears had a new … Continue reading

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What do Birgitte Nyborg and Beyoncé have in common?

The quick answer is they’ve done something daring, dynamic and audacious to get ahead of the competition. But here’s the detailed answer:

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Galleries – drop the jargon

Art text can often leave audiences scratching their heads and wondering what the blazes they mean. The Independent ran an article (Why it’s time for galleries to drop the jargon) a couple of weeks ago about tongue-twisting but often repetitively … Continue reading

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Networkers go for a P at Business Club

When we were asked to deliver a talk about Marketing for Beginners to the Wiltshire Business Club this week, we devised a game to make the session memorable and fun. As the seven building blocks of marketing all start with … Continue reading

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Don’t put your faith in Miracle Marketing

Do you subscribe to Miracle Marketing? It’s very popular, and easy to do! Simply conduct some marketing activity – print some brochures, book an advertisement – then cross your fingers or pray. Divine Intervention will do the rest. Except it … Continue reading

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