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“Design integrity, quality, that’s number one. But the visual environment is also important,” said fashion designer Alexander Wang. In The Guardian’s fashion issue, writer Jess Cartner-Morely asked him how he can charge top dollar for an informal brand (his latest … Continue reading
Over on www.businessbiscuit.com I’ve written a couple of articles: Why design is important (it is) and how to work with a designer. “It makes you frickin’ angry, doesn’t it?” A report on successful, passionately ethical business women at the International … Continue reading
A collection of original sketches by the ‘king of the saucy postcard’ made in excess of £1,000 at an antiques auction in Cirencester last week.
We’ve been working with motor dealer Pebley Beach for six months now, and during that time we’ve generated tonnes of press. And after the company was crowned Wiltshire Business of the Year, we decided to do something a bit special … Continue reading
Well-written case studies can be a real boon to your website or marketing print arsenal – they show you know your onions, and demonstrate your skill set to potential clients. Recently we wrote this case study for business coach Nigel … Continue reading
‘NORAD Tracks Santa’ sees the air defence agency entertaining kids every Christmas Eve. But the birth of this unusual service was down to a marketing mistake. In December 1955 the Colorado Springs branch of department store Sears had a new … Continue reading