Before I wrote this post I wondered if I ought.
Why? Well I’m about to share that Agent Pete is on the mailing list of a certain underwear company.
Today he said: “Gosh, [insert underwear company here] send me an email every day!”
Really? I said. Unsubscribe! That’s way too much contact.
Ah, he said. But every day I see new ladies in lingerie…
Being a modern understanding gal and – to be honest – a marketing nerd, this didn’t bother me. Because my first thought was: it just goes to show that it is not about how often you contact your customers, it’s the content that counts.
NB I’m not suggesting that you put semi-naked ladies in your emails, just that there’s a lesson about relevant, exciting email content…